To create a festive and consistent look and feel across TD retail branches during the winter holiday season, a design featuring paper-style animals in winter landscapes wearing green accessories was displayed on the branch windows and takeaway merchandise for kids.
The takeaway package includes a die-cut holiday card and a sheet of stickers designed in the TD illustration style. With the white landscape and animals on the card, kids have the freedom to decorate and create their own special winter holiday cards.
ACD Aya Refaeli
AD Jennifer Chen
Copywriter Alexandra DeMaria
Concepts
Card Design
Illustrations
Window Display
Production Files Review