Based on personal situation, there are over 30 ways to save on home and auto insurance with TD Insurance, like being claims-free, being an alumni or professional, bundling car and home insurance, buying insurance online and more. The idea of this campaign is to call out and celebrate our customers (with confetti) who are saving like only they can while sharing the unique ways they saved.
We produced a wide range of assets for this project, including Union Station Takeover, Blue Jays Digital Boards and Prints, OOH, Audio Scripts, Meta static and animated ads and Digital Banners. To expand our audience and avoid creative fatigue, we have creative differentiation through formats, visuals and texts in our Meta ads.
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ACD Jaime Heinke
AD Jennifer Chen
Copywriter Greg Gray
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My Tasks
Concepts
Art Direction
Meta Creative Differentiation
Image & Music Sourcing
Production Files Review
