10 million Canadians aren’t making the move to get life insurance, despite being in the middle of those big, busy life moments where they become highly aware of how ‘me’ affects ‘ we’ – getting married, buying a home or having their first baby. Our storytelling approach is light-hearted and comedic, grounded in the human truth that people procrastinate. The comedic moment is based around ‘the turnaround’ – when someone goes from saying no (to life insurance) to yes.
Each story pays off through the line ‘Life doesn’t wait’, ensuring our audience feels the urgency to act with a few simple clicks. Ultimately, we want them to know that they’ll feel more in control and confident knowing their loved ones will be protected.
Watch OLV
Picnic | Sidewalk | Busker
ACD Jesse Pearson
AD Jennifer Chen
Copywriter Klint Davies
Director Jack Turits
Production Shutterstock Studios
-
My Tasks
Concepts
Art Direction
Design
Colour Session Review
Post-Production Edits Review
Production Files Review
