TD was the first bank in Canada to launch partial (fractional) shares. Everyone now has access to higher priced stocks, like Starbucks, Pepsi and McDonald’s, through TD Direct Investing or TD Easy Trade. We created a full funnel integrated marketing campaign to celebrate this launch that strategically aligned with a national TV spot. Our media plan included placements on TikTok, Meta, Spotify, Reddit, Google, Amazon, Digital Display, In-app and In-branch. See samples of some channel-specific creatives that were all part of the larger campaign.
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Burger | Coffee | Apple | Pop
ACD Jesse Pearson
AD Matt Howe, Jennifer Chen
Copywriter Alexandra DeMaria
Cake Artist April Julian
CGI Artist Brad Pickard
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