Pure Luxury

Pure Luxury and its Chinese name “Zhi-Zun” 至尊 command the utmost nobility, synonymous with respect, prominence and influence. It harmonizes the best Chinese culture and Canadian lifestyle with a dynamic mix of style, innovation, exclusivity, and editorial integrity crafted for the selected VIP readers.

Pure Luxury is the gateway for luxury brands to reach the elite Chinese group. The logo is designed with a modern look of a Chinese stamp, inspired by the Chinese imperial jade seal. The colour Gold in Chinese culture reflects wealth and luxury. It represents not only financial prosperity but also stability and wisdom. The colour Black is associated with power, elegance and formality in the Western culture. The two colours together signify exclusivity and give a clean and modern feel to attract wealthy Chinese-Canadians.